At Skatro, our mission is to build an affordable skateboard brand that is able to compete with top tier professional brands sold in skateboard shops, but without the exorbitant price tag. To accomplish this, we focused our business model to be exclusively direct to consumer; that is, we manufacture our boards and offer them for retail sale without going through a middleman, wholesaler, or distribution company. This prevents the price from being inflated through multiple markups that is typical for most professional skateboard brands.
Since our inception in 2014, skateboarders loved and appreciated our value proposition so much that we became one of the fastest growing skateboard brands on Amazon. In fact, at various times, we have been ranked the #1 best seller in the skateboard category on Amazon in multiple countries. All of our products are made from premium raw materials, a skateboard factory that is compliant with multiple ISO standards to ensure quality, and a commitment to perfection that is unprecedented in the skateboard industry.
Fast forward today, we are now producing skateboards in the tens of thousands per production run and have amassed a portfolio of over 70 SKU’s under management.
With growth comes more opportunities. Our large production runs have provided us with significant economies of scale with our suppliers and our global logistics efforts, allowing us to bring our costs down substantially. We are now poised to further expand into the traditional brick & mortar business model which is something we never thought would be possible. We are focused on keeping our operations lean, with minimal overhead expenses so that we can keep our promise of being the best value proposition skateboard brand on the market today. Today, whether you buy our skateboards in a skateboard brick and mortar shop or online, you can rest assured that you are getting the best value for your money.
Skatro is sold in many countries which include USA, Canada, Mexico, UK, Germany, France, Italy, Spain, Sweden, Netherlands, and Japan. We are also expanding into Australia and Singapore in the near future. We are excited for the future and look forward to bringing more great products to the skateboard community.
Welcome to the Skatro family.